I launched my career at a top global PR agency, leading high-impact campaigns for standout brands like Indigo Books & Expedia.

​

From managing seven-figure budgets to delivering measurable results, I learned how to turn big ideas into real impact—fast.

​

That experience gave me the confidence to step out on my own.

I left the corporate world and launched RAP Consulting to support agencies and brands as a media relations and brand strategy expert.

​

From growing my first business to partnering with clients like L’Oréal Paris, I built a practice rooted in relationships, results, and reputation.

​

Sixteen years later, I’m still doing the work I love—and loving the work I do.

In 2021, I took everything I’d learned building brands for others and launched my own—Swoon Beauty, an accessories line.

With sharp strategy and a scrappy mindset, I grew it into a six-figure business with a loyal following and 200+ retail stockists.

That hands-on experience gave me a new lens on brand-building.

In 2024, I relaunched RAP Consulting with renewed energy and focus.

This chapter brings together my experience as both a consultant and entrepreneur—supporting established brands and small businesses alike.

It’s a mix of communications know-how, product insight, and practical strategy—built to meet clients where they are and move them forward.