EMPOWERING ENTREPRENEURS
Building a business is no easy feat—and the fact that you’ve done it means you’re already incredibly resilient. But even the toughest founders need support along the way.
Having built and scaled two businesses myself, I offer a founder’s perspective in my coaching.
With practical insights, actionable strategies, and hands-on support, I help entrepreneurs make real progress—delivering tangible takeaways and immediate impact to fuel your next phase of growth.
For two decades, I honed my craft in the boardrooms of agencies and global brands, shaping narratives for household names with seemingly endless budgets and resources.
But, my real education in brand building began in 2021—when I set out to launch my own accessory brand.
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Suddenly, I was on the other side of the equation. No massive marketing budget. No team of specialists. Just me, my vision, and a fierce determination to make my brand stand out.
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That’s when I discovered the true power of savvy, scrappy, and strategic marketing and PR.
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Without spending a dime, I leveraged the same techniques I'd used for big brands—but with laser focus and creativity.
The result?
A profitable six-figure business. Features in top magazines and media outlets. Placement in 200+ retailers across North America. And a loyal, engaged customer base.
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All while running my consulting business and being a hands-on mom to two boys.
And if I can do it, so can you!​​
CURATED COACHING & COURSES
FOR FOUNDERS & SMALL BUSINESSES
Today, I help entrepreneurs get clear on their strategy, master their own marketing and PR, and fast-track wholesale growth—using the same proven techniques I used to build and scale my own brand. ​
ONE-ON-ONE COACHING
Whether you're building your brand strategy, auditing your current business operations, handling your own PR, or preparing to launch a retail-ready business, I’m here to support you.
Through personalized one-on-one consulting sessions, we'll meet each week to dive deep into the areas where you need the most guidance. Together, we’ll tackle any challenge with clarity and momentum.
Each week, you’ll walk away with more than just strategy — you’ll have a clear action plan and concrete steps to move your business forward.
Think of me as your on-call advisor, bringing over 20 years of big brand experience to help you grow, refine, and succeed.
DIY PR: BRAND AWARENESS THAT CONVERTS
Want to get featured in top-tier media, build buzz, and grow your brand—without spending a dime on ads? Looking to raise your personal profile or position yourself as an authority and thought-leader?
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In this 4-week small-group coaching program, I’ll teach you how to take PR into your own hands. Drawing on 20+ years of experience, I’ll guide you through the exact strategies I’ve used to help brands (including my own!) get noticed.
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Together, we’ll refine your brand story, craft compelling pitches, build targeted media lists, and create a PR roadmap tailored to your business goals. We'll explore strategic partnerships and determine the right partners for your business.
You’ll walk away with the tools, confidence, and know-how to secure meaningful media coverage, partner with influencers, and boost your visibility—organically.
RETAIL READY: WINNING AT WHOLESALE
Ready to grow your product-based business through wholesale but not sure where to start? Already in wholesale but ready to scale and take your business to the next level?
In this 4-week small-group coaching program, I’ll walk you through the exact strategies I used to grow a profitable wholesale business with 200+ retail partners.
Using my proven 8-C Framework, we’ll identify your niche, find your core offering, and build the right channels to support your growth. We’ll also review packaging, pricing, and positioning to ensure you're retail-ready.
You’ll leave with the clarity, confidence, and customized roadmap you need to grow your business—without guesswork.